Budapest Airport

In Budapest Airport's influencer campaign, followers got to know the airport's services and behind-the-scenes roles through authentic, experience-based content – with opinion leaders who genuinely represent the love of travel and the world of flying.

- Content
  12
- Reach
  140K
- Engagement
  70K

Budapest Airport

- Content
  12
- Reach
  140K
- Engagement
  70K

The purpose of the campaign

Budapest Airport wanted to make its wide range of services and key positions known to a wider audience. We used influencer marketing to show the human side of how the airport works through authentic, personal content, and to strengthen the brand's image and appeal in the digital space.

Results

The influencers' creative and visually striking content generated outstanding activity among the target audience. Far more people completed the quiz than expected, which shows how well the messages landed and how engaged the users were. The client's satisfaction also confirmed the campaign's effectiveness – in terms of both brand awareness and engagement.

Responsibilities of content creators

The influencers' main task was to encourage their followers to take a personality quiz through eye-catching, original content. The playful quiz revealed which airport job would best suit the participant's personality – connecting the brand's message with the target audience's experiences in an entertaining way.