Fuze Tea

Strengthening the positioning of Fuze Tea products among existing and potential new consumers. The campaign's 3 pillars: Tripadvisor x Fuze Tea – promoting a travel giveaway; "The power of fusion" – recommending experiences and occasions to pair with the different flavours; and the 5-minute adventure – in the rush of tight everyday life, stop, take a deep breath and unwind with Fuze Tea.

The campaign produced eye-catching, creative content that delivered every message and generated excellent reach.

Delivering the campaign message defined for each period, increasing brand awareness and drawing attention to the promotional activities.
The main focus was unwinding with Fuze Tea and promoting the giveaway, as well as creatively recommending experiences and occasions to pair with the different flavours.