OLD SPICE

The primary goal of the campaign was to drive sales through the influencers' authentic recommendations. By presenting Old Spice's wide product range and highlighting its versatility, they made the brand attractive to potential buyers. They also emphasised that Old Spice products make excellent Christmas gifts, encouraging seasonal purchases.

The campaign delivered outstanding results: the CPAS video significantly increased sales. In addition, the diverse influencer pool effectively helped raise brand awareness, reaching a wide audience and strengthening Old Spice's presence on the market.

The tasks included creating a creative video presenting the creator's favourite products from the Old Spice range. The aim was to communicate the products' benefits and versatility authentically, while inspiring followers to buy through personal experiences.