Purina

With the help of authentic, animal-loving influencers, we presented the variety and quality of Purina products through educational yet entertaining content. Besides increasing brand awareness, the campaign aimed to strengthen pet owners' long-term trust and brand loyalty.

- Content
  8
- Reach
  538K
- Engagement
  22K

Purina

- Content
  8
- Reach
  538K
- Engagement
  22K

The purpose of the campaign

The primary goal of the campaign was to present the full Purina Gourmet portfolio and make it known among the target audience. The communication focused on the products' premium quality, their variety and the care the brand shows towards pets.

Results

The campaign was well received by both the audience and the client. The content generated high reach and engagement, and the brand message reached the target audience in an authentic and lovable way. The success of the partnership is shown by the fact that the collaboration continued in 2025: Sanyika became Purina's official ambassador again.

Responsibilities of content creators

The campaign centred on the everyday life of Barni Abosi and his cat, Sanyika, portraying the owner–pet relationship in an authentic and lovable way. The content focused on proper nutrition and the role of Purina Gourmet products. The influencer introduced the brand to his followers in an educational yet humorous way, while naturally encouraging them to try and buy the products.