Rimmel

The campaign aimed to present Rimmel Kind & Free hydrating and mattifying foundations, especially how they perform on different skin types in everyday use. The content showed the difference between the two products in an educational way, through personal experience – for example by applying the mattifying foundation to one half of the face and the hydrating one to the other, and sharing how they looked by the end of the day. This helped followers choose more easily between the options based on their own skin type.

The campaign reached nearly 130,000 people through organic content and was well received by the target audience. The educational and authentic tone successfully supported the product launch, and the client was fully satisfied with the results.

The influencer presented Rimmel Kind & Free hydrating and mattifying foundations in a TikTok video. The content focused on trying out the new products and achieving natural, healthy-looking skin. Based on the brief and her own experience, she explained the differences between the two formulas in an educational way, helping her followers choose the foundation that suits them best.