SumUp

The campaign aimed to show entrepreneurs and businesses how simple and user-friendly SumUp card readers are. We focused on how these devices make payments easier and faster, supporting more efficient business operations.

With the help of a professional video team, the influencers' content achieved the set goals in outstanding quality. The expected results were met, generating nearly 500,000 views.

The influencers used services that matched their profiles or were currently relevant to them. In their content they showed how simple and fast it is to pay with SumUp devices after using the service, authentically demonstrating the system's benefits.