Telekom – Nagy Telótuning

The campaign was built around Telekom's message: "Everyone deserves a better device." The creators pointed out that many people overuse their phones, for example watching videos on a cracked screen, which spoils the experience. Since it is important for creators that their followers can enjoy their videos in great quality, they teamed up with Telekom to give away a T Phone 2 Pro 5G. The goal was that nobody should have to watch content on a broken screen.

- Content
  2
- Reach
  89K
- Engagement
  11K

Telekom – Nagy Telótuning

- Content
  2
- Reach
  89K
- Engagement
  11K

The purpose of the campaign

The campaign aimed to get as many people as possible to enter the giveaway, while highlighting that damaged phones significantly spoil the user experience. It also pointed out that damaged devices can be replaced easily and affordably at Telekom, so anyone can switch to a better device.

Results

The campaign delivered outstanding results: the two videos generated nearly 120,000 reach in total, drawing significant attention to the giveaway. Participation was also outstanding, showing that the message effectively encouraged the audience to engage.

Responsibilities of content creators

Each influencer created one TikTok video presenting the campaign message authentically and creatively. The videos encouraged viewers to enter the giveaway, while illustrating through the creators' own stories the challenges of everyday life with a damaged phone. This personal approach not only built a more authentic connection with followers but also made a strong case for replacing an old device with a new, better one.