Trendyol

Trendyol's goal with influencer marketing is to increase its brand awareness and reach different consumer groups. It aims to show that Trendyol offers an excellent selection, from affordable private-label products to well-known brands such as Calvin Klein, Michael Kors, Guess and many more.

As a result of the campaign, the platform attracted a significant audience, contributing to a considerable increase in brand awareness. The brand became more widely known, introducing even more potential customers to the brand and its range.

The influencer's task was to show how to use the app in video content, and then present the clothes and accessories she chose and ordered.