McDonald’s – Goosey Gusztáv

The goal was to spread the word that the fan-favorite Goosey Gusztáv is once again available in McDonald’s restaurants. The focus was on highlighting the product’s comeback, evoking consumer nostalgia, and driving purchase intent through influencer-driven storytelling.

The campaign successfully met its objectives, reaching a wide audience and receiving overwhelmingly positive feedback. The client’s satisfaction is reflected in the ongoing collaboration – following this activation, McDonald’s entrusted our agency with additional campaigns.

Participating influencers presented Goosey Gusztáv in the context of an elegant dining experience – ironically yet stylishly showcasing the unique character of the product. The goal was to place the classic McDonald’s item in an unexpected, premium setting, creating memorable and shareable moments for their audiences.